By Rob Rodin
The pandemic has created a clarity of what is possible and what is necessary.
It has confirmed the ideas and tools that have long powered, and defined digital transformation; are seasoned, tested, tried and true.
It catalysts an urgency, that leaves no doubt change is essential for competitive strategy, required for contemporary market access, and critical to design differentiated capabilities.
The “Shift” you represent is not playful word smithing or topical marketing sizzle.
This shift is mandated by current context. There are no options for those that choose to survive and prepare to effectively compete in the future.
The time is now —to exploit every tick of the clock — to break out of any fear, uncertainty and doubt. To engage with talented experts and experienced leaders to change, adapt and design new competitive platforms.
As I said in my book, Free, Perfect and Now; “There are no safe havens or protected markets. The job of a leader is to be ahead of the curve, to look beyond conventional expectations and outside individual experience. Curiosity is the best driver, knowledge the most valuable capital.
We are accountable to the future, not just one part of the puzzle, responsible for our own competitiveness in a continually shifting context. Nothing can, or should, get rid of the anxiety that pressure produces. But that anxiety, if harnessed, can ignite an exhilarating journey of discovery, learning, and growth.”
The evidence is compelling and undeniable; this is the moment to act, to find the funds, to get the approvals, to begin to begin…… and to absolutely recognize the real risk is inaction and delay.
You and team are well equipped with the commitment, the passion and the talent to educate your clients about the world class solutions you represent.
Rob Rodin